Technology

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Buildings, Design, Technology

The Psychology of Sunk Cost in Nigerian Building Projects

When a contractor realizes he has made a mistake—perhaps the column is crooked or the room dimensions are wrong—he appeals to your sunk cost. He knows you don’t want to tear it down. So he suggests a hack. He will plaster over the crooked column. He will use a ” wedge” to straighten the door frame.

He is selling you relief. He is telling you that you don’t have to face the loss.

But gravity cannot be managed. Water cannot be managed.

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