Buildings

Explore architectural wonders, construction innovations, and iconic landmarks in our ‘Buildings’ category. Discover the stories behind the world’s most remarkable structures and gain insights into the art of construction.

Buildings, Design, Technology

The Psychology of Sunk Cost in Nigerian Building Projects

When a contractor realizes he has made a mistake—perhaps the column is crooked or the room dimensions are wrong—he appeals to your sunk cost. He knows you don’t want to tear it down. So he suggests a hack. He will plaster over the crooked column. He will use a ” wedge” to straighten the door frame.

He is selling you relief. He is telling you that you don’t have to face the loss.

But gravity cannot be managed. Water cannot be managed.

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